Skip to content
Founder offer €9.99/month — sign up until 31 December 2026 See the details →

Writing the text that gets you booked

What a traveller is really looking for, the order to write it in, and the phrases to avoid.

Updated 24 September 20261 min read

A traveller decides in seconds whether to keep reading. They are not looking for poetry: they are checking whether your place fits their trip.

Start with what is true and specific

"Charming house in an authentic region" says nothing. "Stone farmhouse ten minutes from the coast, with a barn set up for bikes" says everything: where, why, and who it suits.

The order that works

The hook, then who it suits, then the spaces room by room, then the surroundings, then the practical details.

What actually reassures

Concrete details, not superlatives: the exact distance to the bakery, the internet speed, whether there are neighbours, how steep the access road is, what you hear at night.

Saying what is missing wins bookings rather than losing them. A guest who knows there is no dishwasher and books anyway will not mind. One who finds out on arrival leaves a two-star review.

Your direct booking website, ready to fill in

You fill it in, guided step by step, about 1 h 30 with your photos, or we do it for you with the Express launch. €0 today.