For a holiday rental, the Google profile is often the first point of contact — before the website, before the platforms. It is free, and it is the best return on time you will find.
Creating it
Search first: profiles sometimes create themselves from public information. If yours exists, claim it rather than creating a second — two profiles for one place penalise each other. Google verifies the address, usually by post, in one to two weeks.
What matters
The exact category, which decides which searches you appear in. Plenty of photos, refreshed. A link to your own website, not to your Airbnb listing.
Reviews
Ask after every stay with a short message and a direct link. Answer all of them, especially the bad ones: future guests read the answer more than the review. Never buy reviews or write your own.